Cash-pay by design
Most clinics run shockwave as a cash-pay service — no insurance dependency, no reimbursement lag.
Infinium FOCUS™ Shockwave
Shockwave Clinical Use & ROI
Shockwave therapy is a high-margin, cash-based service that lets providers add a new revenue stream without depending on insurance reimbursement. With upfront payment, flexible pricing, and minimal administrative burden, clinics benefit from predictable income and a fast return on investment.
The Business Case
A High-Margin, Cash-Based Revenue Stream
90%+ treatment margin
Average consumable cost is roughly $6–$9 per treatment, leaving a margin above 90% on each session.
Fast payback
Most clinics cover the cost of the device within 30–90 days of offering treatment.
Low admin burden
Simple packages and upfront payment mean predictable income with minimal billing overhead.
ROI Examples
Real Clinic Revenue Scenarios
Illustrative figures based on 10 sessions per patient. Adjust the calculator below for your own practice.
Conservative Clinic
10 patients / month · 10 sessions · $100
$10,000 / mo
$120,000 / yr
Moderate Adoption
25 patients / month · 10 sessions · $110
$27,500 / mo
$330,000 / yr
High Utilization
50 patients / month · 10 sessions · $120
$60,000 / mo
$720,000 / yr
Payback timeline example: most clinics recover the device cost within 30–90 days.
Interactive ROI Calculator
Calculate Your Own ROI
Adjust the values below for your practice. Figures update automatically.
Monthly revenue
$10,000
Annual revenue
$120,000
Payback timeline
2.5 months
Gross revenue estimate. Consumables run about $6–$9 per treatment (est. ~90% margin). Equipment investment is a placeholder — confirm current FOCUS pricing with our team.
Request a QuotePricing Model
Sample Patient Pricing Menu
Shockwave Therapy
- Single Session $125
- 6-Session Package $690 ($115/session)
- 10-Session Package $1,100 ($110/session)
Add-On Services
- Additional Body Part +$75
- Add-on therapy (laser / rehab) Priced per clinic
Intro Offer
- New Patient Trial $69 or Free
Pricing may vary based on location, competition, and clinic strategy.
Clinical Protocol
Treatment Model & Protocols
Baseline Protocol
- Frequency: 4 Hz
- Power: 0.19
- Pulses: 1,500 × 2 passes (2,000–3,000 pulses)
- Patient-guided intensity (5–7 discomfort level)
- If no response → increase power gradually
- If too sensitive → increase Hz and reduce power
Hand & Foot Protocol
- Frequency: 5 Hz
- Increase frequency
- Decrease power
Clinical Confidence
Conditions, Results & How It Works
Conditions Treated
- Plantar fasciitis
- Achilles tendinopathy
- Tennis elbow
- Golfer’s elbow
- Shoulder pain
- Knee pain
- Hip pain
- Lower back pain
- Calcific tendinitis
Why It Works
- Increases blood flow
- Breaks down scar tissue
- Promotes cellular regeneration
Expected Results Timeline
- 1–2 sessions Initial relief
- 3–5 sessions Noticeable improvement
- 6–8 sessions Significant improvement
Most patients improve within 2–3 sessions.
Maintenance & Replacement
Low Consumable Cost, High Margin
Applicator
| Lifespan | 500,000 shocks |
|---|---|
| Cost | $1,500 (single) / $1,100 bulk |
| Replacement | Self-replacement |
Spark
| Lifespan | 1,000,000 shocks |
|---|---|
| Cost | $900 |
| Replacement | Self-replacement |
Average cost per treatment: $6–$9 (~90%+ margin).
Billing & Reimbursement
Common CPT Codes
- CPT 28890
- CPT 0102T
- CPT 0101T
- CPT 0019T
- CPT 0512T
- CPT 0513T
- CPT 0864T
- CPT 97799
- CPT 97110
- CPT 97112
- CPT 97530
Shockwave therapy does not have universal coverage. Many clinics use a cash-pay model due to inconsistent reimbursement. Confirm coding and coverage for your specialty and payer mix.
Practice Playbook
Scripts & Patient Activation
In-Clinic Intro
Offer a $69 or free intro session. After treatment: “Based on your response today, you are exactly the type of patient we see strong results with over a full treatment plan.”
When a patient asks “Do you take insurance?”
“Shockwave therapy is typically not covered by insurance, but many of our patients choose it because it delivers faster, more effective results compared to traditional treatments. We offer affordable packages to make it accessible.”
Introducing treatment
“Based on your condition, you may be a great candidate for shockwave therapy. It’s a non-invasive treatment that helps accelerate healing and reduce pain. We can start with a trial session today to see how you respond.”
Closing to a package
“Most patients see the best results with a full treatment plan of 8–10 sessions. We offer discounted packages to help you get the best outcome while saving money.”
Marketing Playbook
- Email and text blast to current and past patients
- Have patients circle pain areas on the intake form
- Marketing partners such as ClinicBOOM offer done-for-you campaigns and plug-and-play patient flow
Contraindications & Safety Considerations
- Pregnancy (avoid treatment over abdomen / pelvic region)
- Active cancer or tumor in the treatment area
- Blood clotting disorders or patients on anticoagulant therapy
- Local infection or open wound (unless specifically treating wounds with an appropriate protocol)
- Presence of a pacemaker or electronic implant (use caution and follow device guidelines)
- Over growth plates in pediatric patients
- Recent corticosteroid injection in the treatment area (typically within 6 weeks)
- Severe peripheral vascular disease
- Lung tissue (avoid treatment over the thoracic region)
- Central nervous system tissue (brain / spinal cord areas)
Providers should use clinical judgment and follow local regulations and guidelines when determining patient eligibility.
Training & Resources
Training, Support & Research
Training & Support
- Initial onboarding video included
- Clinical training available upon request
- Ongoing support available
Research & Clinical Resources
Providers are encouraged to review independent research and clinical data specific to their specialty and patient population.
shockwavetherapy.orgAdd Shockwave to Your Practice
Request a quote for the Infinium FOCUS™ Electromagnetic Shockwave System and our team will help you build the business case for your clinic.
Request a QuoteThis page is provided for informational purposes to help practices evaluate shockwave therapy as a service line. It is not medical advice and is not a substitute for manufacturer training or clinical judgment. Treatment parameters, pricing, billing codes, and revenue figures are examples only and will vary by device configuration, specialty, region, and payer. Providers are responsible for verifying clinical protocols, coding, coverage, and patient eligibility, and for complying with all applicable laws and regulations.